Most childcare centres running Google Ads can’t tell you which ads brought them a tour.
I look at what a centre’s ads are actually spending money on, and whether
enquiries are being counted at all. Then I tell you what I found, in plain English, on a short
video you can watch whenever suits.
What I look for
- Money going to the wrong people
Ads showing for suburbs you don’t serve, or for care types you don’t offer.
Every one of those clicks is a parent who was never going to enrol.
- Enquiries nobody is counting
If a phone call or a form submission isn’t being recorded, Google has no idea which
of your ads works — so it can’t favour the good one, and neither can you.
- Paying for your own name
Whether a competitor is showing up when a parent searches for your centre by name.
How it works
I look first, without asking you for anything
No account access, no login, no forms. Everything I start from is
already public.
You get a short video
A few minutes, specific to your centre, showing what I found on your screen rather
than describing it.
If it’s useful, we talk for fifteen minutes
If it isn’t, you keep the video and I don’t chase you.
Who you’re dealing with
I’m Emmanuel Mirzakhanian. I managed Google Ads accounts at an agency before starting
Mirza Media, and fixing measurement — so a business can actually see what its advertising
returns — is the part I kept being handed.
I work with early learning centres in Sydney.
Talk to me
Fifteen minutes, no pitch deck. If you’d rather just email, that works too.
Email me