I checked 204 Sydney childcare centres for one thing. One of them records it when a parent fills in the enquiry form.

Not one in three. One. The other 203 are paying Google for clicks and guessing at what happens next. I look at what a centre’s ads actually spend money on, and whether enquiries are being counted at all — then I tell you what I found, in plain English, on a short video you can watch whenever suits.

What I look for

• Enquiries nobody is counting If a phone call or a filled-in form isn’t recorded, Google never learns which of your ads brought it. So it can’t favour the one that works, and neither can you. This is the one almost everybody has.
• Money going to the wrong people Ads showing for suburbs you don’t serve, or for care types you don’t offer. Every one of those clicks is a parent who was never going to enrol.
• A page that’s slow on a phone Every parent clicking your ad is on a phone. Google scores that page out of 100. Of the 292 centres I’ve measured, 111 score under half.

How it works

• 1
  I look first, and ask you for nothing No account access, no login, no forms. Everything I start from is already public.
• 2
  You get a short video A few minutes, specific to your centre, showing what I found on screen rather than describing it.
• 3
  If it’s useful, fifteen minutes If it isn’t, keep the video and I won’t chase you.

Who you’re dealing with

I’m Emmanuel Mirzakhanian. I managed Google Ads accounts at an agency before starting Mirza Media, and fixing measurement — so a business can see what its advertising actually returns — is the part I kept being handed.

I work with early learning centres in Sydney.

Talk to me

Fifteen minutes, no pitch deck. If you’d rather just email, that works too.

Book fifteen minutes